1. Use online booking. Services such as eventbrite are free for non-paying events. Tracking and monitoring the number of people coming to your event will help to plan and prepare in the best way possible.
2. Signup for next year at the end of the event. Encouraging people to come next year to the same event saves time with promotion. The offer of a discount may encourage people to commit early. This saves time with planning and promotion for any subsequent event.
3. Facebook promotion. Place your event on facebook for free marketing and encourage more people to attend. Post the event in popular clubs or societies and get people to share the event to help the news go viral. Place an advert to targeted individuals in order to reach out to as many as possible.
4. Contact similar organisations. Let like minded organisations know about your event and ask them to spread the word about what is happening. Encourage their participation where possible, with stalls for example. Harness synergy by getting other like minded individuals to share the work of promotion.
5. Word of Mouth has always been described as the best form of marketing. Don’t miss opportunities to help spread the word. The social proof of others can be the tipping point for others to attend. Allow attendees to use twitter at the event.
6. Include a strong welcome. First impressions matter. Make sure people have a good start to your event and that registration runs smoothly. Where possible, encourage networking and mingling to get things off to a good start.
7. Include a WOW factor. Make sure that attendees are sufficiently inspired and impressed by the message you communicate. Choose speakers who are inspirational, exemplary and uplifting. Encourage speakers to be both challenging and affirmative. Choose people who embody your cause and the best speakers you can possibly obtain.
8. Add a call to action to harness maximum effect to your cause – whether raising money, selling a product or building community. Encourage attendees to take decisive actions towards the goals of your organisation – by signing up, paying or donating there and then towards your cause.
9. Add value. Survey your attendees on surveymonkey to ask them what they want and are looking for prior to the event. This will help you meet people’s desires and expectations. Focus on the topics which add most value to your audience. Think about what constitutes value in your field and focus on how you can add massive value.
10. Think about the legacy of your event. Encourage people to be leaders at the end of your event and how you can develop a substantial legacy that goes beyond the end of the event. What will help you to take the goals and mission of the event to the next level? How can inspiration encourage the actions of others. Plan a significant legacy strategy so that the effects of your events are still having an effect months later.