The rules have changed. Unprecedented technological developments in recent decades have profoundly changed communication and business forever. The internet has become a vast source of information for huge swathes of the world’s population. And pro-lifers need to move with and understand the times.
In any field, following an expert is a good method to find out best practices, learn good systems and methodology and become proficient in new skills. Some of the world’s best experts are very good at popularising simple messages to a wider audience. The idea is that if you follow the same course as an expert, you are likely to see the same results. From cooks to dieticians, fitness trainers to marketing gurus, if you follow in their footsteps, you are likely to see the same results.
Four and a half years ago, I looked out for the best pro-lifer experts I could find, and as a result, started a 40 Days for Life campaign in the United Kingdom. Thanks to that expert advice, several hundred babies have been spared from abortion in the United Kingdom, an abortion centre has closed and different countries have been inspired to start their own campaigns thanks to our prayerful efforts. The message is simple: follow experts and learn to experience what they experience.
Some believe that the pro-life message has not been communicated well. Others feel we have failed to expose the inconsistencies of the pro-abortion message. Some others think that we need to show the visual reality of abortion so that people can judge for themselves. What is for certain is that following experts is going to improve performance, imagination, ideas, creativity and results. Brendon Burchard even trains people how to be an expert in their field through his Expert’s Academy.
The internet offers invaluable opportunities for the creation and dissemination of information. This helps campaigns to attract, collect, connect and direct people towards a particular cause like never before. Experts will claim their topic, find out needs, create a solution and focus on value, distribution and service, adding value before taking action. Information products offer opportunities for pro-lifers to learn new skills and training easier than in any time in history to become talented in communication, marketing, PR or fundraising. Pro-lifers need to tap into the knowledge on your fingertips generation, learn the necessary skills, and help the truth about abortion to disseminate deeper into society.
Online for Life have recognised that more and more people are going to the internet for information about abortion. There is a chance there to reach abortion minded women before they make a decision that could lead to a lifetime of regrets. New communication tools such as Webinarjam Studio offer unparalleled and extraordinary opportunities to reach hundreds of new people to get them inspired with your ministry. Moises Naim in his new book the End of Power describes how government and individuals are not as powerful as they used to be, thanks to a democratising process that has influenced so many different fields. Being in charge is no longer what it used to be. And pro-lifers need to capture the immense opportunity to reach out to as many others as possible, to provide a vision of hope, a message of mercy and a chance for future generations to live free of the scourge of abortion.
Communication is vital to build a growing consciousness throughout society of the humanity of the unborn child, helping those who cannot speak for themselves. Public speaking skills are vital to communicate the crisis of abortion, and help others to create tangible solutions to save lives and build a culture of life. Marketing is an important constituent of communication, presenting a message that resonates with audiences through testing, experience and expertise. Eben Pagan’s courses on marketing help people to deliver messages to reach more people and grow efforts to the next level. Tony Robbins always encourages people to be the best version of themselves, set goals and look for constant never ending improvement, living with passion. Simple psychology can amplify ministries beyond all imagination. Even Steve Jobs recognised that enormously popular high quality products could be built on sharing best practices and spreading them widely (the activity of experts).
Abortion is a business based on a perversion of human rights. Money drives it and babies made in the image and likeness of God are burned through fire as medical waste. But every revolution ends up devouring its own (in this case millions of baby girls). The Jaffe Memo reveals the depths that pro-abortionists have been willing to go to promote child sacrifice. Dante said the hottest places in hell were for people who in times of great moral crisis maintain neutrality. As the greatest pastoral need of our day, we need to win people over in love, being as clever as serpents and innocent as doves (Matthew 10:16).
Scott Klusendorf trains pro-lifers how to articulate the pro-life message. Students for Life train college groups how to lead the best pro-life ministry on campus. Priests for Life offer suggestions for strategy to help any pro-life effort. Even a simple message like a baby clapping in the womb can convert someone to a pro-life position. Catholic Voices train people to speak to the media on pertinent issues. Human Life Alliance have pioneered educational initiatives for years. Napoleon Hill recognises the importance of a mastermind group in “Think and grow rich” as a key component toward success. Mastermind groups harness the power of experts creating synergy and successful patterns for their members. For any developed organisation, fundraising, events and recruiting others are vital with tools, technology and training to take your efforts to the next level. The E-myth revisited recognises the power of systems in developing good practices that can be harnessed again and again to produce outstanding results. Mcdonalds are so successful because they implement winning systems into their business model and repeat them continually. Pro-lifers should look to implement systems that work in saving lives and changing hearts and minds. Strategize and systematize to spread your message.
Don’t sell yourself short. Identify the particular needs that your pro-life ministry has in order to flourish. Find the skills that you need to build and grow your efforts. And then turn to experts to learn best practices, avoid problems and develop proficiency and professionalism beyond your years.