I am tired of seeing established Christian organisations use amateur and anachronistic promotion and marketing methods to reach out to others. Many Christian organisations have a powerful and important message that will transform people’s lives. But the attempts used to try to attract people’s attention to a cause are often cringe worthy. The most important story ever told falls on deaf ears because it is presented in a shoddy format. It is fine for amateurs to be amateurs but professionals have no excuse. Jesus arriving in Jerusalem on a donkey – but at no point was his ministry meager.
Today, the rules have changed. Never has it been easier to be an entrepreneur. Gatekeepers and barriers have been pushed aside, as everyone has been given a voice. We live in a noisy culture full of distraction. Newspapers are dying while internet start-ups flourish in niche areas. The challenge of making yourself heard has changed and now it is completely up for grabs for anyone with a computer and a microphone.
There are simple steps to reach out to others and evangelise like never before. Groups like Word on Fire and Church Militant have embraced modern and contemporary communication channels. Podcasting is exploding and going mainstream. Conventional media outlets are in places dying. Young Christians such as Brandon Vogt are completely nailing it by presenting their high quality material in a presentable format understanding the communication and technology revolution that it is process and embracing it for the good of the Gospel. This is not narcissism but evangelisation at its best. In the pro-life sphere we are called to be a voice for the voiceless – when we proclaim our message from the rooftops of today from aerials and satellites many will hear the message. Learning the simple steps of how to make yourself heard is therefore paramount.
Britain has experienced a profound cultural haemorrhage from its Christian past. In recent decades our identity and culture has been decimated by a radical secularism that has trampled on the most basic rights such as the right to life. Christianity has been increasingly marginalised and ignored, not taught but misunderstood. If the message was heard, people would respond. Secularisation has happened faster than in any other time in history, and we are experiencing cultural amnesia. We need to be told our identity again.
We need grassroots Christian organisations to completely thrive in their niche fields, so that in ten or twenty years’ time they will become once again the establishment and challenge and make mainstream policy.
What steps can you or your organisation take to:
- Communicate more effectively
- Reach more people
- Make yourselves heard?
A complete overhaul of your communications strategy could see your ministry grow 4 times over in one year. God will bless your efforts to make yourself heard with His message. What are your thoughts?